Category Archives: Shopify Store Speed

Total Blocking Time: The Art and Science of Loading Web Assets to Make Everyone Happy

Total blocking time (TBT) is a metric used by Google Lighthouse Audits to measure the [...]

Google Core Web Vitals: What They Are and Why They Matter to Your Online Store

As an e-commerce store owner, it's important to stay up-to-date with the latest developments in [...]

Lighthouse Scores on Shopify: What They Mean and How to Track Them

Lighthouse scores are an important metric for e-commerce stores to track, as they can affect [...]

Javascript’s Async and Defer Attributes: Differences and When to Use Each

Using the async and defer attributes can help improve the speed of your e-commerce store [...]

How does Largest Contentful Paint (LCP) Affect My E-commerce Store?

Largest Contentful Paint (LCP) is a critical metric for e-commerce stores because it impacts the [...]

What is Cumulative Layout Shift? And how does it affect my Shopify store?

Cumulative Layout Shift (CLS) is a crucial component to webpage speed, and affects your store's [...]